"What is going on?!" (Betty Draper)
Spoilers for episode 3.12
Instead of leaving the Kennedy assassination to the final episode it occurred in this penultimate episode of the season, by doing this it means that next week will be all about character and with the fallout of the events in The Grown Ups which showed many of the characters at a cross roads in their personal and professional lives.
What I wanted to concentrate on regarding this episode is how despite a vast change in technology since 1963; mobile phones, the internet, digital cameras, the actions of people when an historical event like this occurs is still pretty much the same. Everyone gathers together, phone networks can't handle all the calls and so they crash, people have photographs of events happening and live cameras will capture moments that you don't expect that will played over and over even years after the fact. The parallel between this and 9/11 are overt in the sense that no-one was expecting either and how people try and take in as much information as to why something like this occurred by watching television. It also seems that the Kennedy assassination was probably the first major news event that occurred when most people had a television making the use of the TV reports in this episode even more relevant.
Where this episode will lead us for the finale is anybody's guess as every week surprises me and after both the final episodes of seasons 1 and 2 I have no idea in what direction Matthew Weiner will take us; will Betty leave Don for Henry? Will Pete leave Sterling Cooper and join Duck? Is Sterling Cooper going to be sold again and if so where does this leave our ad men and women? Will we see Joan and Sal (I really hope so)?